BRAND OVERVIEW
ARIA MANAGEMENT © MILANO 2024
ARIA is a creative hub located in Milan, Italy, specializing in talent management, authors, and screenwriters. Playing a crucial role in creating networks among artists, ARIA curates projects for TV, film, theater, and branded content. Its main stakeholders include major broadcasters, producers, publishers, and live event promoters, making it a reference point in developing original formats and exclusive content.
Objective
The primary challenge was to create a unique brand that encapsulates the sophisticated and creative essence of ARIA. The visual identity needed to be elegant yet subtly powerful, representing both the innovation and tradition that the Italian company embodies.
Outcome
The brand developed for ARIA is a visual expression that balances modernity and sobriety. We used a refined color palette and classic typography, which together create a cohesive and impactful visual identity. Every element was designed to reflect the creative essence of the company, highlighting its ability to connect talents and create opportunities within the entertainment and media industries.
Brand Identity / Applications / Brand Guidelines | Brand ARIA / Brand Story
Project
Art Direction & Design: Pedro Lides
Instagram
Art Direction & Design: Pedro Lides
