LAD AWARDS NA KUYA EXPO BRASIL
The LAD Awards, part of the prestigious LAD Festival, highlighted the best of Latin American design, with a unique exhibition held at the Ceará Design Center (KUYA), in Fortaleza. The exhibition was organized to celebrate the more than 200 projects awarded in four categories: bronze, silver, gold and grand prix.
The main difficulty of the project was the need to accommodate all these creations in a relatively compact exhibition space and with a limited production time. The solution found by the the design team (Pedro Lides, Monica Rodrigues and Poro Arq) was creative and functional: the bronze projects were displayed on strategically positioned televisions, ensuring dynamic viewing, while the silver and gold pieces were displayed on an impressive strip of more than 60 meters, arranged in front and verse and grand prix in individual strips embracing the space and creating an immersive experience.
To complement the exhibition and further spread the works throughout the environment, interactive totems were installed at the Estação das Artes Cultural Complex, offering visitors different ways of connecting with the visual and conceptual content of the projects. This skillful organization allowed Latin American design to shine, despite the challenges imposed, making the exhibition a success with the public and critics.
EDITIONS
The LAD Awards is an annual event held in Lima, Peru, that celebrates the best of Latin American design. It has gained prominence across the continent by focusing on innovative, social, and artistic aspects of the design world. Through an engaging combination of exhibitions, workshops, and conferences, the festival serves as a platform to showcase regional creativity. Since its inception, LAD Festival has brought together some of the most influential names in design, including David Carson and Jessica Walsh, providing participants with an invaluable opportunity for networking and inspiration.
The event is not only a celebration of design excellence but also an opportunity to reflect on the future of the industry. Each year, the LAD Awards honors projects in three main categories – bronze, silver, and gold – in fields ranging from graphic design and branding to digital interfaces and social impact projects. Additionally, the Design for Social Change Award has emerged as a highlight, recognizing initiatives that drive positive change in local communities.
With its roots in Latin American culture, the LAD Awards has become one of the most important events in the region, giving visibility to designers and studios who contribute to shaping the future of the industry.
