Pedro Lides - LAUC BRAND

LAUC Brand Identity | Exploring Freedom of Expression and Style

The company is led by Mauroá Spineller, a visionary brazilian transgender woman, who's created a business that reflects a fusion between boldness, urbanity and experimentation. LAUC is a clothing brand that not only dresses bodies but celebrates them, embracing diversity and promoting freedom of expression in its purest form.

The brand embraces narratives that challenge and explore the boundaries of traditional fashion, encouraging a new way of dressing and self-expression. LAUC’s aesthetic is modern, unique, and deeply rooted in an inclusive concept that defies norms and embraces the unknown.

This visual identity project aims not only to build a brand but also to create a platform for expression that resonates with those who wish to explore new frontiers in the fashion world. The logo design, visual concept, and the brand’s application in promotional and digital materials were carefully crafted to reflect these core values.

"Being a woman is not to remain in life like water, inert, trapped; it is to seek glory by climbing the aspirations of a higher ideal, freedom, labor, and to fight against the illusions of precepts." — Glória Maria.

CEO: Mauroá Spineller | Art Direction: Pedro Lides