MINO POR INTEIRO EXHIBITION
The "Mino por Inteiro" exhibition is a vibrant tribute to Hermínio Macêdo Castelo Branco, known as Mino, one of Ceará’s most prolific and multifaceted artists. At 80 years old, Mino continues to freely explore various artistic expressions, diving into the realms of visual arts and the written word with curiosity and passion.
Featuring cartoons, drawings, poems, and a burst of colors and characteristic strokes, the exhibition celebrates the legacy of an artist whose lyricism and humor span decades, deeply connected to Brazil's culture and social issues. Organized as part of the 85th-anniversary celebrations of J.Macêdo Group, this exhibition reflects a strong commitment to the appreciation of Brazilian culture and gratitude for Mino's significant cultural impact.
Visitors will be immersed in a unique universe of creativity, humor, and critical reflection, presented at the Museu da Cultura Cearense, within the Centro Dragão do Mar de Arte e Cultura.
Opening show
The Museu da Cultura Cearense opened its doors for one of the year's most anticipated events: the inauguration of the exhibition "Mino por Inteiro." Celebrating the talent and career of Hermínio Macêdo Castelo Branco, known as Mino, the event gathered art lovers, critics, and admirers of the renowned Ceará-born artist.
The atmosphere was filled with Mino’s creative spirit, who, at 80 years old, continues to amaze with his artistic versatility. Visitors were welcomed by a captivating array of cartoons, drawings, poems, and paintings, offering a rich glimpse into the artist’s imaginative world. Many of the works, previously unseen, were presented interactively, providing an immersive experience.
The ceremony featured speeches from prominent cultural figures of Ceará and Amarílio Macêdo, CEO of J.Macêdo, who emphasized Mino's significance to Brazilian art and the importance of celebrating his work as part of the company’s 85th-anniversary program.
The event not only marked the opening of the exhibition but also celebrated Ceará's culture, as Mino's artistic legacy was rediscovered by new generations. Those in attendance were invited to explore the many facets of the artist, from his work as a cartoonist and muralist to his roles as a poet and the creator of the famous character Capitão Rapadura.
CONCEPT PROJECT
The exhibition "Mino por Inteiro" is a vibrant celebration of Mino, multifaceted artistic journey. The concept behind the exhibition is to showcase the breadth of Mino’s creative output across a range of media, blending visual art with the written word to reflect his wide-ranging talents. Mino’s work, rooted in social commentary, humor, and everyday life, transcends traditional boundaries, offering viewers a deeply personal and introspective experience.
The exhibition is divided into two main rooms, each representing different phases and themes of Mino’s artistic career. The first room (blue), dominated by black and white compositions, features cartoons, drawings, and poems that reflect Mino's keen observations on social issues and political movements. This room emphasizes his ability to convey complex topics with humor and wit. A notable piece is the replica of his famous mural Terra da Luz, originally painted at the Pinto Martins International Airport, which highlights the history and culture of Ceará.
The second room (red) bursts into color, showcasing Mino's more playful and imaginative side. This space is filled with vivid paintings, culinary memories, and the beloved character Capitão Rapadura, a local superhero that Mino created. The room also features works that celebrate Brazilian festivities, including vibrant canvases from the Cozinha Dona Benta series, as well as Mino’s contributions to advertising, with humorous logos and seasonal illustrations.
Between the two rooms, the exhibition is punctuated by the playful JumentoParade installation, a testament to Mino’s unique blend of humor, philosophy, and regional pride. This central piece further solidifies the concept of the exhibition, which is not only a tribute to Mino’s past but a celebration of his ever-evolving artistic expression. André Scarlazzari was the exhibit artist and developed together the design team Pedro Lides and Isabel Scarlazzari.
Through this dynamic division, "Mino por Inteiro" provides an immersive journey that invites visitors to explore the many layers of an artist who continues to shape Ceará’s cultural identity.
The exhibition Mino por Inteiro is more than a celebration of Hermínio Macêdo Castelo Branco's work; it is a tribute to his tireless pursuit of artistic expression in its various forms. Throughout decades of production, Mino has explored and expanded the boundaries of visual art, literature, and advertising, always maintaining a sharp eye on the society and culture around him.
The exhibit offers the public a unique opportunity to immerse themselves in Mino’s universe, where the simplicity of line meets the depth of social critique, and humor becomes a powerful tool for reflecting on everyday life. Each work presented, whether in vibrant colors or the minimalistic forms of black and white, reveals the versatility and brilliance of an artist who, at 80 years old, remains as relevant as he was at the start of his career.
More than a retrospective, Mino por Inteiro is an affirmation of the creative vitality of an artist who transcends generations, reaffirming his place as one of the great names in Cearense and Brazilian culture. By the end of this visual journey, it becomes clear that Mino is, and will always be, a master at transforming the ordinary into the extraordinary, leaving an unforgettable legacy for Brazilian arts and culture.
